Relating brand value to number of touch points

Just a half-formed thought.

Does your firm measure number of times a customer thinks of you, touches base?

Look at new valuations for startups and you start to get dizzy. But this is all for services that their users use EVERY DAY. multiple times per day, often.

Look at most trusted brands – they all make things their users use EVERY DAY.

You couldn’t tell how many times a day you used an apple device. Dozens for sure, hundreds possibly.

I guess I’m wondering how this high-touch world affects brands whose services aren’t very interactive. Should they change? Can they?

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self-driving car – can it be so cheap?

 

www.theedinburghblog.co.uk

www.theedinburghblog.co.uk (Photo credit: Wikipedia)


“Americans are increasingly interested in buying self-driving cars, though some blanch at the price, according to survey results released yesterday by J.D. Powers and Associates. According to a press release (the full study isn’t available to the public), the firm’s annual look at consumers and emerging auto technology found that 37 percent of drivers are interested in an autonomous vehicle. But upon learning that a self-driving car will cost an extra $3,000, the figure dropped to 20 percent.

I’d gladly pay $3,000 to have a self-driving car. I am completely in agreement with the notion that I would like to be able to take control at any point, but really – the value of the freedom a car offers and the time/attention saved in NOT having to drive myself has to pay for itself pretty fast.

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Instagram photo

I’m curious how this title plays on search given the recent acquisition by Facebook. However, I have to say that I’m on their millions of users. And a very satisfied one at that. I tried various photo apps over the years, and this is the first one that stuck for me. Here is the picture from my recent trip to Russia

20120411-131646.jpg

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Recruiting – puzzles and quizzes

A numerical solution to the heat equation on a...

Solution to the heat equation in a pump casing model using the finite elment modelling software Image via Wikipedia

As we gear up to do some college recruiting, I thought this was an interesting thread. I particularly liked one of the comments, starting with the “These days”:

“I agree that the puzzle-solving during interviews is lame.

In fact, I’ve said exactly that same thing to an interviewer once: “Unless you guys spend all your time here re-designing quicksort, why do you want me to implement it on a whiteboard?”

These days, I usually bring a couple tricky differential equations w/ me to interview, and when the time comes when they say: “Do you have any questions for me?”, I respond: “Why yes, in fact I do”.. and I turn over the marker to him, and ask him to solve the following differential equations x, y, z, etc, on the whiteboard. Invariably, they flame out as badly as you might expect.. even for quite simple vanilla differential equations.. “But didn’t you take calculus in college?” I ask… “errr… yeah”… they stumble… “And you can’t solve this?” etc…

 

Point is, you can turn the tables on them.. or at least, you can do that if you feel the interview isn’t really going all that well anyway.

…”

When candidates come to our office, everyone has a job to do. Some of us ask specific technical questions, some of us do ask various business/consulting hypotheticals and see how the person reacts. I do not think we are too harsh, and I do not think we are unfair, but we can always get better. I hope that asking more and more puzzlers is not going to be the directions for us. A simple rule should apply – if you and your existing colleagues could not do these puzzles every time – do not ask others, it is clearly not an important attribute that has got you this far.

 

 

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book covers for home libraries

English: old books in Château de Breteuil, France

Image via Wikipedia

I’ll come back to this, but let me just say, do not do it for me – do it for the children.

I like books. I really like physical books. I like having them, I like holding them. I do not really like reading them all that much though. They never stay open in the same spot, it is hard to hold them with one hand, and if they are large enough – they take a toll on your back when you carry them on the commute. Let’s not get started on the pain of travel when you have to carry them. In bulk. On a trip. In the overhead space of an economy class carrier… Anyway – many people felt the same and we got these awesome ebook readers now. However, my inner snob is not satisfied – how would people visiting my home know of all these great books I pretend to read?

Ultimately, I want a wall the sort of looks like the picture above, but with my actual books. I have given up on publishers simply giving me the epub/mobi/pdf version with a physical book purchase. I know, I know – it would make too much sense to charge me an extra dollar so I do not have to sacrifice the convenience of electronic copy for the pleasure and security of a physical one. I am sure there are all sorts of complicated reasons why publishing industry chooses to punish its customers.

What I have not given up on is this – could someone make cardboard book covers I could get for the books I really wanted? It would be great if they licensed the original covers. It would be great if they had some new originals – but I could finally have the wall of books I own, to look at happily, as I sit in the armchair reading the amazon kindle.

The above is a bit of a joke, but I do find that having had shelves of books, visible books in the house has been great for the kids. Choosing from a list, or even a cover view on a tablet is not at all the same, as coming up to a bookcase and choose a book – seeing its neighbors, seeing its art. So, do not do it for me – do it for the children.

 

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Organizer for Gmail | OtherInbox

Seems like a nice and useful idea, but I am too weary of letting another company – with very opaque terms of service read through my email and know what I have bought where, and for how much.

Organizer for Gmail | OtherInbox.

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Disney Releases Marvel App – NYTimes.com

Can this work as a gift? How do you wrap it? Unveil it?

Disney, the largest publisher of children’s books in the world, sells 700 million items a year in 85 countries, said Russell Hampton Jr., the president of Disney Publishing Worldwide. …

The Spider-Man app will be released for the iPad, iPhone and iTouch for $6.99. Geared toward children ages 4 to 10, it includes interactive features, distinguishing it from e-books, Mr. Hampton said.

via Disney Releases Marvel App – NYTimes.com.

I suppose this is not very different from a regular paper-based book, but still, feels a little strange to give this as a gift to a kid. Will probably try it out this Chanukkah season.

On a side-note, did not realize Disney was such a big publishing house.

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Phrase of the day

Thought this was a well-captured multi-level pop reference, “[Kim Kardashian]… Sources said a marriage-malfunctioned reality star…”

From NY Post page 6.

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Random thought – on relationships

Old School

Soviet School

The person from my old [old, old] life in Soviet Union I communicate the most with is not someone I was close with before. It is someone who I reconnected with, a little, because of the work I do in Russia and an accidental re-introduction by a business partner. All my, admittedly lame, efforts to keep in touch with other old classmates have not worked out.

I am not sure what this means other that you need at least two tenuous connections for even a minimal relationship to work. One is not enough, at least not if it is simply a shared history or geography than no longer plays a big part in your life.

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feature request – emailed receipts

One of the nice things about Apple Store is that it follows the online standard of emailing receipts. Would not it be nice if EZ-Pass had an option to email me the receipts? I have a choice between paying cash and getting a receipt or using EZ-Pass and then having trouble submitting for reimbursement (sometimes)

what is the reason every merchant should not offer email as an option for receipts?

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