Relating brand value to number of touch points

Just a half-formed thought.

Does your firm measure number of times a customer thinks of you, touches base?

Look at new valuations for startups and you start to get dizzy. But this is all for services that their users use EVERY DAY. multiple times per day, often.

Look at most trusted brands – they all make things their users use EVERY DAY.

You couldn’t tell how many times a day you used an apple device. Dozens for sure, hundreds possibly.

I guess I’m wondering how this high-touch world affects brands whose services aren’t very interactive. Should they change? Can they?

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