Business Models emerging – klout

As I spent a lot of time recently talking and thinking about business models, I was interested to see what klout was doing. They, along with peerindex try to measure and map influence across the social media space. If they can do it well, and as social permeates everything at some level, they would have valuable insight indeed. Still, how would they make money, at some point?

Klout seems to think that by giving access to product and marketing companies to provide samples or early access to whoever they consider “influencers” in their field, they would occupy a niche that is currently driven by intuition of marketers about the influence of specific people and heuristics – such as professional stature of someone in the field.


Klout Perks

Klout Perks (beta)


Enhanced by Zemanta
This entry was posted in Entrepreneurship, Web and tagged , , , , , , , . Bookmark the permalink.