Disney Releases Marvel App – NYTimes.com

Can this work as a gift? How do you wrap it? Unveil it?

Disney, the largest publisher of children’s books in the world, sells 700 million items a year in 85 countries, said Russell Hampton Jr., the president of Disney Publishing Worldwide. …

The Spider-Man app will be released for the iPad, iPhone and iTouch for $6.99. Geared toward children ages 4 to 10, it includes interactive features, distinguishing it from e-books, Mr. Hampton said.

via Disney Releases Marvel App – NYTimes.com.

I suppose this is not very different from a regular paper-based book, but still, feels a little strange to give this as a gift to a kid. Will probably try it out this Chanukkah season.

On a side-note, did not realize Disney was such a big publishing house.

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